The Future of Fashion

Fashion today is about wearing what resonates with you. With the consumer more aware, well travelled and evolved fashion across borders is about reflecting the times we live in while learning from the past and preserving the future with brands that are sustainable. What defines a successful brand? One that is a perfectly tied machine or one that lives on for generations? The West looks upon change of ownership well in advance with their take overs being smooth and thought out. Whereas the Indian fashion arena has to yet adapt to the corporate culture. The future for any brand and its success depends on it’s ability to live on and it is this visions that makes any brand truly successful.