The unique collaboration between Brand Raghavendra Rathore, Italian retail giant Ermenegildo Zegna and the Indian conglomerate Reliance Brands Limited, would offer the ever-evolving consumer a fine blend of noble heritage dovetailed in modern boldness. Both Zegna and Reliance are strategic investors in the business, meaning the primary goals, operational and management decisions and targets will continue to be set by the designer & the brand team. The partners would help in deliberate strategic issues such as scale, timing and investments.

During the tete-a-tete between Mr. Rathore and Mr. Zegna, the latter noted. I saw that we share many characteristics, including the same vision, creativity, integrity and authenticity. We also share a penchant for excellence, we both value hard work and we approach life and business with a positive energy. Mr. Zegna is very optimistic that this partnership can both “ drive the growth of luxury fashion within India and help Raghavendra Rathore Jodhpur accelerate its brand potential beyond national borders.