There’s a quiet new revolution taking place among the most stylish of fashion connoisseurs. The definition for what’s luxury no longer applies to just materials used or craftsmanship but includes the aspect of time. Where designer goods and haute couture was once the spotlight in the world of fashion, timeless bespoke clothing is now the new frontier for luxury goods.

As we welcome the new year ahead we bid goodbye to off-the-rails and hello to made-to-measure because perfectly crafted bespoke pieces are the newest and most luxurious style upgrade of the century.

The simple fact is: bespoke pieces often withstand the test of time, changing styles and yearly trends. In fact, fashion’s biggest names and critics have gone on to describe made-to-measure pieces as part of ‘the new renaissance of luxury’ for its ability to maintain the polished and individuality movement that runway clothes once championed. And particularly for those who do not conform to fashion’s idealised norms, bespoke fashion offers a plethora of elegance and satisfaction.

Unveiling of a new, one-of-a-kind bespoke store at DLF Emporium in Delhi

In a unique three-way partnership between Raghavendra Rathore Jodhpur, Ermenegildo Zegna and Reliance Brands, Raghavendra Rathore is proud to unveil a one-of-a-kind bespoke store at the DLF Emporium in Delhi. While bespoke products have long been at the heart and forefront of Rathore for over 25 years, this new retail space showcases the design sensibilities of the brand and offers a curation of wardrobe solutions for all. Think boutique atelier meets expert tailoring meets global luxury on all things regal and classic, giving a modern twist on an old world heritage.

As the only Indian designer with international appeal and legacy, this store celebrates Rathore’s classic elegance, quintessential craftsmanship and quality as well as the designer’s flair for contemporary panache. It is this modern and distinctive approach from Rathore that has single-handedly placed the Bandhgala on the global fashion platform.

Experience Rathore’s mastery on customisation and regal styling to upgrade your new year aesthetics. Visit our newest store at DLF Emporium to discover your new effortless style. It’s fashion’s new timeless classic.